Is design thinking merely a buzzword?
The popular method, design thinking, used widely in various organisations, from municipalities to Pepsi, Apple, and Nike, promises to solve complex issues, providing a synergy of better product development, customer experiences, and work relations all at once.
Yet, Megan’s research points to serious issues tied to the model’s usability. To improve the use of design thinking, the model was adapted and resulted in the development of the CDMO (Conceptual Design Model for Organisations). This was tested in collaboration with the football club, FCK’s digital initiatives and revealed interesting learnings.