In this interactive session, brand strategist Jackie Luzy will guide you through the essentials of emotional branding. Although especially relevant for founders and entrepreneurs, this session is valuable for anyone curious about branding, design, and communication.

Research shows that up to 80% of decisions are emotional - meaning the success of your brand depends on much more than just logic or a clever solution.

In this interactive session, brand strategist Jackie Luzy will guide you through the essentials of emotional branding - from understanding the four emotional buying moods to discovering your brand archetype and crafting a message that truly connects.

Although especially relevant for founders and entrepreneurs, this session is valuable for anyone curious about branding, design, and communication.

At the end, you can ask your questions during the Q&A session.

Snacks, sodas, and a light meal will be served - remember to sign up!